The Situation
BEYONCÉ'S BEYGOOD TEAMS UP WITH MS.TINA KNOWLES LAWSON TO SUPPORT COVID-19 MOBILE TESTING RELIEF IN #IDIDMYPART CAMPAIGN IN HOUSTON, TEXAS.
 Entrepreneur and fashion designer, Tina Knowles Lawson has created the initiative #IDIDMYPART to encourage residents in her beloved home city of Houston, Texas to get tested in wake of the COVID-19 pandemic. Recognizing that African American communities have an escalated rate of infections and fatalities, Ms. Knowles Lawson is pleading to Houston residents to know their status in an urgent appeal to stop the spread of the coronavirus.

The Solution
I was enlisted to create and develop quality marketing and communication materials. Flyers, pop-up banners, ticket vouchers, A-frames and marketing cards.
Creative Direction
Brand Identity
Brand Strategy
Visual Design
Outdoor Media Display
Display and Deliverables
Web Presence
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